ATX Ultra Eats: Gluten-Free, Grain Free Muffins Almost Here!

I am so very excited to announce that the packaging for my new muffin mix is completed. It’s a lovely design, and I am thrilled with the way it turned out.

atx packaging 3

I have found a kitchen in a gluten-free bakery in which I will be hand-packing my muffin mixes in small batches. My website is in the process of being designed and will be ready as soon as I can get all the content ready for the wonderful, talented people at Envision-Creative Group who have helped me with my logo and my packaging. Very soon, my muffin mixes will be available online and in a few small independent retail stores in the Austin / San Antonio area.

I have so much to be thankful for as I near the launch of my muffin mix, and so many people for whom to be thankful. I could not have gotten this business this far by myself. First, I thank my God, from all blessings flow, and my Savior Lord Jesus Christ, from whom my life flows. I thank my husband Phillip, whose constant love and encouragement gives me the courage to keep going, even when I’m mired in that swamp of despondency that threatens to paralyze me when I hit those inevitable roadblocks that halt the progress of any new endeavor. He has willingly, without complaint, made sacrifices to help me achieve my dream; a more supportive husband cannot be found. I thank my children Jacob, Christopher, and Elizabeth, as well as my daughter-in-law Cynthia and my son-in-law Michael, who give me unending support and invaluable feedback as I work toward making my business a reality. I thank my mother, whose belief in me gives me energy, and who will be giving her time to help me carefully hand-package and label each bag of ATX Ultra Eats gluten-free, grain-free muffin mix. I thank my sister Karen, whose naturally optimistic character brightens my spirit when the details of starting a business dampen it. My dearest of friends Lisa and Gwen deserve special thanks for putting up with my brainstorming, my angst, my highs, and my lows while on long runs, through emails, and through text messages; they constantly express their confidence that my dream of offering delicious, healthy muffin mixes to people who desire them will become a reality. Lisa, especially, encourages me by envisioning my business as a success already, even though it has yet to make its appearance on the market.

I am grateful to all the people who know business who continue to help me navigate through this world of business to which I am so unfamiliar. I thank Margo Fuentes with ACCION, who has sweetly and patiently helped me with the nitty-gritty numbers and details that go into managing the financial end of a business, as well as the details of marketing and other such elements of business. I offer many thanks to Margie Cabello-Roller of Gaia’s Light S A, for taking time to direct me to resources so helpful toward starting my business: especially for directing me toward Margo. I am grateful to Deke Foxhoven, my attorney, who helped me to officially form my business, and has patiently answered my legal questions. The ladies at Sweeten CPA have been wonderfully responsive and kind in helping me to understand and handle the book-keeping and tax matters with which business owners must deal even before a business begins selling its product, and I am especially grateful to Christiana who encourages me as well as reconciles my accounts every month. Finally, I give thanks for Sarah, Kyle, and Stephanie at Envision-Creative Group, who have patiently, kindly, and enthusiastically guided me through this world of branding that is so very new to me. I know the qualities for which I want my business to stand, but I had no image in mind by which to express those qualities when I formed ATX Ultra Eats. Sarah, Kyle, and Stephanie completely understood what I tried to convey to them in words  – my mission in offering my muffin mix, the quality for which my business stands, and the sense of place I want my business to exude – and created images for my logo and packaging that accurately capture the essence of my business. Sarah, the creative energy behind my logo and packaging, deserves special thanks for her excellent and powerful creations.

I want everyone to have easy access to healthy grain-free alternatives to muffins made with the common rice flour / starch mixes on the grocery shelves. I have also developed recipes for use with my muffin mix other than just muffins (such as gluten-free, grain-free pancakes and cookies) and these recipes will be on the ATX Ultra Eats website as soon as my website is up and running. I am looking forward to introducing three delicious, healthy, and unique gluten-free, grain-free muffin mixes very soon!


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